The Wright Scoop - consultant, lecturer & wordsmith
A graduate in BS Management of Communication Systems at VA Commonwealth University (VCU) and participate in MS Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership Institute program sponsored by UVA and VA Tech.
Aware present-day globalized markets require you don’t simply sell your work but yourself, through soliciting assignments, networking, and gaining credentials through education and experience, Wright became a recognized brand, ‘eco’ Industry advocate who specializes in business, communications and greenscaping concepts.
A frequent speaker for business and civic organizations such as Assoc. Information Technology Professionals, International Assoc. Business Communicators, and Society of Public Relations Professionals, Wright is a recommended speaker/workshop instructor by the Richmond Information Systems Education (RISE) group.
Through sharing her scoop – who, what, when, where, why, how and benefits of acquiring market share, Wright provides insight as well as practical guidelines, tips and strategies for implementing eco-biz strategies proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future or others.
Listed in the Who’s Who of
As a Green Industry professional, ”Sylvia represents state of Virginia Go Green projects through writing, speaking, teaching/workshop instructor activities; and, radio and TV interviews, advancing for Virginia’s horticulture community their ability to communicate.“ - Lin Diacont, president VA Green Industry Council
Grow Green Market Share
Acquire an understanding of the P’s –
product, publicity, promotion, people, planet & profit –
as each influence ‘greening’ market share and develop vision/mission
statements and green initiatives that enable eco-brand recognition.
Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright’s research is available through iBookstoreSM, http://itunes.apple.com/us/book/the-abcs-green-industry-communications/id443018175?mt=11 and a ‘quick reference’ guide, Seven Steps to Grow Green Market Share. The present format Market Share, make it work for you , available through Wright’s LuLu Sylvia’s Store option, http://stores.lulu.com/syhwright or any retail book distributor, is expand to all niche sectors enabling a form of communications that establishes a brand of product, you.”
Industry Endorsement -
“Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time,
“Green Industries do so much good for our communities and our world ... and we should be shouting that to the rooftops. But we hide our light under a bushel..... And in today’s competitive business environment, that’s unacceptable. That’s why it’s great research such as Wright’s is available to help guide them through the basics of public relations and marketing”. - Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines
