The Wright Scoop - consultant, lecturer & wordsmith
Award the Association Information Technology Professionals (DPMA) silver award for her long-term contribution to the information technology community, Wright was profiled by the Richmond Newspapers and Bureau of Business Practice for her management and information technology theories, featured by the VA BBB for her viewpoint of ethics and by Richmond.com for her professional networking strategies.
Listed in the Who’s Who of
Grow Green Market Share
Acquire an understanding of the P’s –
product, publicity, promotion, people, planet & profit –
as each influence ‘greening’ market share and develop vision/mission
statements and green initiatives that enable eco-brand recognition.

The ABCs of Green Industry Communications: assess, brand & communicate. To review or order, link to web site http://www.lulu.com/content/6083320
Assess, brand and communicate you (and your company) - not simply the mechanics but what works for niche industries.
Reader Comments -
"Ideas abound in ABCs of Green Industry Communications as Sylvia Wright profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in
“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco, greening, aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist